The highest ROI will be using you best customers as a basis. The higher the value of the profiles you feed the algorithm, the better the lookalike audience will perform. Much finer targeting granularity: lookalike is a machine algorithm that considers hundreds of data points to find highly similar profiles, way more than any marketer would possibly considerīUT: like any algorithm, what goes in affects what goes out.Lookalike can offer better results for a fraction of the effort Lower manpower: criteria/tag-based targeting requires a lot of trial-and-error playing with optimization of the criteria used, the resulting addressable population, and the actual performance.Lookalike has the following advantages over criteria or " tag" based targeting: An algorithm analyses this seed population and builds a target audience of similar people by finding common criteria between their profiles. Instead of fixed arbitrary criteria such as gender, location, age, education etc. Lookalike targeting uses a known " high quality" population - typically existing customers - as a basis for advertisement targeting. Splios technology enables marketers to identify and bind customer data on all channels on WeChat in order to help them reduce and optimize acquisition budgets. Is it the same with WeChat? How does WeChat Lookalike compare to Facebook's? According to digital performance agency Bamboo, the majority of your Facebook budget should go to Lookalike audiences, which consistently show a higher click-through rate. Tencent is finally improving their advertising options: they rolled out last year Lookalike audience targeting, a feature Facebook has been offering since 2013. Focusing your WeChat targeting on location, interests, and demographics isn't enough to run high-ROI campaigns in an increasingly competitive Chinese environment.
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